With a resolute vision and unwavering values, URLONG is on a mission that goes beyond profit. Our purpose is crystal clear: to elevate the lives of farming families who have embraced the timeless wisdom of regenerative agriculture. We honor the traditions that have sustained these communities for centuries, and in return, we offer high- quality products that not only tantalize the taste buds but also nurture the well- being of our consumers. We stand as a bridge between the past and the future, where the legacy of sustainable farming meets the demands of discerning consumers. At URLONG, our commitment is to ensure that every sip, every bite, is a testament to our dedication to both the environment and the prosperity of those who tend to it.
Urlong offer exceptional tea that's good for you, kind to others, and gentle on Earth – affordably yours.
“Urlong, a dream come true, bonds our tribal village. Through tea and healing, we rise from poverty, feed our families, and share ancient wisdom. Join our journey to health and wealth."
In the heart of the Khasi region, nestled within the tribal village of Mawlyngot, there exists a profound concept embodied in a single word: "Urlong." In the rich tapestry of the Khasi language, "Urlong" represents
nothing less than a "dream come true," a beacon of hope that has forever transformed the lives of farming families and generations to come.
These resilient families, bound by their deep connection to the land, embarked on a remarkable journey. They understood that the path to prosperity lay in the lush tea plantations that carpeted their ancestral soil.
With determination in their hearts, they initiated a Tea Plantation and tea tourism Project, a vision that would not only elevate their own livelihoods but also uplift their entire community.
Through this project, market access became the bridge that led these families out of the clutches of poverty. Their toil and the fruits of their labor found their way to tables far and wide, providing sustenance for
many and ensuring that children had the opportunity to pursue education. It was a tribute to the enduring spirit of these families, who stood firm on their land, resolute in the belief that their efforts deserved fair and
living wages.
Yet, the story of Urlong doesn't stop at tea leaves and economic resurgence. As they cultivated the land, they unearthed a treasure trove of ancient healing wisdom. Indigenous herbs, rich in nourishing and
restorative properties, became the key to rejuvenating their community's health. People who had long suffered from various ailments found solace in the embrace of these natural remedies.
The realization dawned upon them that this sacred knowledge must not remain confined within their village. They felt an obligation to share the wisdom of their ancestors with the world, to empower others to live
healthier, more fulfilling lives. Thus, a bold decision was made.
We embarked on a unique project, one that melded the age-old wisdom of indigenous healing with the rigors of modern science. It was a fusion of techniques and knowledge that transcended conventional
boundaries. This endeavor wasn't just about health; it was about holistic well-being, about allowing people to savor both health and wealth.
Urlong's journey from dreams to reality, from tea plantations to healing herbs, became a testament to the strength of community and the power of tradition. Their story is a beacon of hope and a reminder that
dreams can indeed come true, transforming not only individual lives but entire generations, all while preserving the wisdom of their ancestors for a healthier, wealthier world. "Urlong" had become more than a word;
it was a legacy, a promise, and an inspiration.
1. Caring for Our Planet: Explore the sustainable practices we implement on our tea plantations to protect the environment.
2. Meet Our Team: Get to know the passionate individuals who make our tea production possible.
3. The Road to Excellence: Discover how we maintain a culture of excellence in every aspect of our business.
4. Honesty in Farming: Learn about our commitment to honesty and transparency in our agricultural processes.
5. Innovation in Tea: The Future of Flavour: Dive into our continuous efforts to improve and innovate in the world of tea production.
6. Finding Happiness in a Cup of Tea: Explore the connection between happiness and the tea-drinking experience.
7. Nurturing Resources: Sustaining the Future: Delve into how we manage and protect valuable resources for future generations.
8. Our Consumers' Stories: Share stories and testimonials from the people who enjoy our tea.
9. Challenges and Passion: Our Journey in Tea Production: Uncover how we face challenges with unwavering passion and enthusiasm.
10. The Heart of Our Values: An in-depth look at how our core values of care, excellence, honesty, evolution, and happiness drive everything we do.